Authors
Founder & CEO, Scale GEO
Founder of Scale GEO and pioneer in generative engine optimization. Former growth strategist who discovered how AI systems select and rank sources. Has helped 200+ brands achieve AI visibility across ChatGPT, Claude, Perplexity, and Google AI Overviews through proprietary GEO methodologies.
If your YouTube video titles match trending queries on Perplexity, you can get a boost - cross-platform trends matter.
Stewart KaplanDecember 27
Citations from trusted sources (think Reddit or industry sites) matter way more to AI than self-promotion.
Stewart KaplanDecember 27SEO and GEO aren’t enemies - help centers need both for search rankings and AI citations
Stewart KaplanDecember 27
Pages with headings, bullet lists, and tables get cited more because AI can extract info faster.
Stewart KaplanDecember 27
System-level GEO means building out author entities, using verification schema, getting backlinks from big domains, and keeping NAP (Name, Address, Phone) the same everywhere - this creates unified signals AI trusts.
Stewart KaplanDecember 27
Brand authority grows as repeated citations train AIs to trust specific entities in each category
Stewart KaplanDecember 27
Companies using GEO see more product mentions in AI-generated answers, higher click-through from chat interfaces, and better discoverability in zero-click search.
Stewart KaplanDecember 27Brand visibility in ChatGPT comes from showing up in authoritative sources and having legit credentials, not just keywords
Stewart KaplanDecember 27The move from link-based to language-based discovery is changing budgets as GEO becomes the main system for LLMs, shifting spend toward platforms that shape model behavior, not just page rank.
Stewart KaplanDecember 27
Multi-source validation favors pages cited by other authorities, not just isolated high-ranking content
Stewart KaplanDecember 27Stronger blocking needs advanced bot management that spots behavioral patterns, not just bot names
Stewart KaplanDecember 27